From The City of Lubbock:
Please join Citibus and our Community Partners as we hold a Campaign Unveil for the "Text to Donate $10 Campaign". The event will be held at the Citibus offices located at 801 Texas Avenue on December 18, 2012 at 1:30 PM.
Do you remember May 11, 1970? A powerful tornado ripped through Lubbock leaving behind a path of devastation. In the days, weeks and months that followed relief poured in from across the country. Blankets, food and other supplies arrived in abundance at relief centers. Unfortunately, bottled water proved difficult to obtain. Drinking water was in high demand. The situation is no different in the devastated towns and cities on the East Coast. Citibus was ready to jump on board by hosting a "stuff the bus" event that would allow the public to donate similar items for those affected by Hurricane Sandy. Two phone calls proved that, while good intentions are recognized and appreciated, the Red Cross and Salvation Army really needed assistance in advertising the national "Text to Donate $10 Campaign."
Several local businesses agreed to sponsor two vinyls on their already wrapped buses that will display the following information:
"Text STORM to 80888 to donate $10 towards Disaster Relief Efforts for the Salvation Army". For the Red Cross, the message reads "Text REDCROSS to 90999 to give $10."
Justin Eatherly, Community Relations Director for The Salvation Army Lubbock, said "the logistics of transporting donated items into the city and distributing the donations would just be a nightmare at this time – with closed roads the task is daunting." That is when Citibus contacted our advertisers to participate in the campaign.
Citibus invites the public to participate in the "Text to Donate $10 Campaign". The amount will show as a charge on your next phone bill. Donations will go directly to the two agencies and will be used to assist those directly affected by the storm.
Our Community Partners include the Louise Hopkins Underwood Center for the Arts, Prosperity Bank, Raising Canes, Sonic, Superior Health Care, TTU Alumni Association, and Vista Bank.