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Leading Apparel Brand Will Enhance Email Marketing Programs with Real-time Content Optimization and Personalization
New York, NY (PRWEB) January 08, 2013
Movable Ink, the leading provider of Agile Email Marketing technology, today announced that it has signed an agreement to provide its services to Lilly Pulitzer®. Lilly Pulitzer is the leading marketer and distributor of dresses, sportswear and other products based on the Palm Beach Resort lifestyle.
Under the terms of the agreement, Lilly Pulitzer will utilize Movable Ink’s platform to display highly relevant email content that is personalized and optimized on the fly. Email marketing content and images can be changed in real-time based on when, where, and how each recipient opens the email, and take into account factors such as time, location, device, and other contextual data.
“Movable Ink’s technology is making our emails more compelling than ever,” said Michelle Kelly, senior vice president, merchandising, marketing & retail at Lilly Pulitzer. “A recent campaign that showed the minutes ticking away to take advantage of a special sale drove more than triple the amount of anticipated traffic to our website. We are eager to continue creating a more relevant and engaging email experience for our customers, and the results speak for themselves.”
In addition to time-based promotions, Lilly Pulitzer has deployed device targeting technology that automatically displays optimized email content based on whether recipients open their messages on desktops, tablets, or smartphones. Lilly Pulitzer plans to further enhance its email campaigns with other Movable Ink applications including real-time creative optimization and the inclusion of local maps pointing customers to its retail locations and mall storefronts.
“We are thrilled to add Lilly Pulitzer to our rapidly growing customer roster,” said Vivek Sharma, co-founder and chief executive officer, Movable Ink. “Our Agile Email Marketing solutions will help make their campaigns stand out in the inbox as much as their unique and colorful apparel stands out in the fashion industry.”
About Lilly Pulitzer
Lilly Pulitzer designs and distributes apparel and accessories for women, children and men. It all started 50 years ago with a simple shift dress in Palm Beach, Florida. Today, Lilly Pulitzer provides a collection of modern resort wear inspired by the authentic Palm Beach lifestyle. Lilly Pulitzer can be found online and in 18 company-operated retail stores, over 75 Signature Stores, and major department stores nationwide. More information on products, distribution and the Lilly Pulitzer story is available at http://www.LillyPulitzer.com and blog.lillypulitzer.com or follow us on Facebook, Twitter, and Pinterest.
About Movable Ink
Movable Ink is the leading provider of Agile Email Marketing technology. Since the channel's inception, email has been frozen in time at the moment when a marketer hits the "Send" button. With Agile Email Marketing from Movable Ink, email can now be dynamically updated in real-time based on each individual recipient's current time, location, device, social context, and even the weather. Innovative brands such as American Eagle Outfitters, Seamless, Neiman Marcus, and Bonobos use Movable Ink to enhance customer engagement and increase marketing ROI. The company is based in New York City and backed by Contour Venture Partners, Metamorphic Ventures, ff Ventures, Kima Ventures and email veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer. For more information, visit http://www.movableink.com.
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