Controversial additive removed from popular sports drink - KCBD NewsChannel 11 Lubbock

Controversial additive removed from popular sports drink

Posted: Updated:

The Pepsi-Co company is removing a controversial food additive from certain flavors of their Gatorade sports drink. The change comes after numerous consumer complaints about brominated vegetable oil.  It's banned in most European countries and Japan, but not in the United States. Studies on rats suggest the chemical can build up in fatty tissues and cause reproductive and behavioral problems.  BVO, which is only used in citrus flavors of Gatorade, will be replaced with another type of additive. The new formula will be available within the next few months.

Copyright 2013 KCBD. All rights reserved.

Powered by WorldNow

5600 Avenue A
Lubbock, TX. 79404

FCC Public File
publicfile@kcbd.com
806-744-1414
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and KCBD. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.