Low calorie menus gaining popularity - KCBD NewsChannel 11 Lubbock

Low calorie menus gaining popularity

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Super-size may be losing some appeal.  A new report reveals it's the low calorie menu items that are gaining in popularity and beefing up restaurant sales. A study of 21 fast food and sit-down restaurant chains found low cal food and drink sales have jumped two-and-a-half percent in the last five years... while sales of the high calorie item fell more than four-percent. In fact, restaurants that increased their low calorie options significantly boosted their sales while those with fewer diet options saw their profits drop. This news may be of some comfort to restaurant chains since new laws will go into effect soon requiring them to post calorie information on menu boards. @

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