For nearly 40 years, the Lubbock Rape Crisis Center has helped victims of sexual assault and violence overcome the pain and stigma of their trauma. The organization first opened it's doors in 1975 and was the second crisis center to open in the entire state. Now, after decades in operation, the agency is undergoing a major overhaul in the form of a name change: they will now be called the Voice of Hope.
According to the agency's community educator Leslie Timmons, the organization has progressed since its inception.
"We're not even the same agency that we were in 1975. We've added many different services," Timmons says.
The center now provides everything from a 24-hour crisis hotline, to medical follow-up, to counseling services.
Timmons says they offer services for anybody that has been affected by sexual assault: victims, family members and friends. Services are free of charge for residents of Lubbock and a dozen surrounding areas.
About a year ago, Timmons says board members and administrators decided they wanted a name change to reflect the agency's "softer and more positive image."
"Our imagery was about the problem. We really wanted our imagery to be about the solution," she says.
She says she understands that the new name may take some getting used to but Timmons hopes it will lead those affected by sexual violence to utilize the agency's services.