Over the years, technology has changed the television news business exponentially.
As a result, we have better equipment and resources to bring you news faster and inform you better.
But one thing that hasn't changed is the unpredictability of severe weather. It can strike at any time, anywhere, to anyone. It was that way in 1970 and it is still that way today.
And that's why you see our weather team lead by Chief Meteorologist John Robison staying on the air using the latest technology to warn and keep people safe. No matter the cost.
This week, John was on the air for over four continuous hours tracking the storms for every viewer. And technology also allowed us to make that coverage available streaming live on smart phones and tablets.
But not everyone has access to television during a severe weather event. And cell phone coverage can be unreliable.
So consider this:
This week's storms is just another example of why Lubbock needs tornado sirens. KCBD's commitment to stay on the air until everyone is out of harm's way will not change. But frankly, that's not enough.
City leaders also have a responsibility to keep citizens safe. Tornado sirens are a no-brainer and we need them in Lubbock, no matter the cost.
If you agree, e-mail your city councilperson. I've provided the addresses their emails and phone numbers at the bottom of this editorial.
I've called on council members to put sirens to a vote. Now it's time to let your voice be heard and get the representation you pay for. It's a plain and simple issue of safety.
District 1 - Victor Hernandez
District 2 - Floyd Price
District 3 - Todd Klein
District 4 - Jim Gerlt
District 5 - Karen Gibson
District 6 - Latrelle Joy
We want to know what you think. Voice your opinion by commenting below, by e-mailing us at firstname.lastname@example.org or by writing us at:
KCBD-TV Attn: Consider This
5600 Avenue A
Lubbock, TX 79404
'Consider This' is a commentary by KCBD Vice-President and General Manager Dan Jackson.