March of Dimes' 'Baby Bus' promotes Healthy Babies campaign - KCBD NewsChannel 11 Lubbock

March of Dimes' 'Baby Bus' promotes Healthy Babies campaign


Friday, March of Dimes kicked off their Healthy Babies are Worth the Wait® campaign in Lubbock.

The campaign, sponsored by the Texas Tech University Health Sciences Center and Stork's Nest is meant to educate women about healthy pregnancies and to encourage them to wait to deliver until full term.

March of Dimes is using the "Baby Bus" as part of its strategy. The sign on the bus reads "If your pregnancy is healthy, wait for labor to begin on its own."

"We know that sometimes it's necessary to deliver a baby early for medical reasons, or sometimes preterm labor happens and can't be stopped, but what we want people to realize when they see the message on this bus is that it's important not to schedule a baby's delivery for convenience," said Amy Johnson-Rubio, Director of Program Services for the March of Dimes.  "Babies born even a couple of weeks too soon can have problems."

Supporters came out to donate items for expectant mothers and newborns and were encouraged to "Fill the Baby Bus." All proceeds benefit Stork's Nest resources for new and expectant mothers and prenatal education programs.

The bus will be a part of the 11th Annual Stork's Nest Baby Shower on July 20 at Kmart on University from 10 a.m. until 2 p.m.

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