New Lubbock food product helping kids around the world - KCBD NewsChannel 11 Lubbock

New Lubbock food product helping kids around the world


A locally-made food product is getting world-wide recognition. Breedlove Foods introduced their newest product Wednesday, at a luncheon held by the Lubbock Chamber of Commerce.

The non-profit organization introduced a new food product that's becoming popular in countries all around the world and here in our Lubbock schools.

Ted Holder, CEO for Breedlove, says the product, called VitaNUT Pro, is gaining global attention because of all the nutrients it holds.

"It has good vitamins. It had good protein in it, good calories," Holder said.

Holder says the idea for this one-of-a-kind product came four years ago, but it's only been on the world market for a few months.

"This food is going out into three different countries right now. Columbia, Mexico and then we have a big study that we're doing right now in the Philippines," he said.

Holder says they've been getting exceptional feedback from the school officials in those countries.

"The kids are healthier, they have more energy. They stay focused a lot longer and several of the kids who had skins diseases down there started clearing it up. That's because they had a lack of vitamins in their diet," Holder said.

The Lubbock Independent School District is also using these products in their summer lunch program.

"We're also using this product here in Lubbock with the backpack program, where they send food home with the kids on the weekend. LISD is happy about it and were happy to work with them," Holder said.

And it's not just for kids. Holder says they have three different products that are nutritious for everyone.

"One's for the general population, one is geared towards infants and children. And the other one's geared towards pregnant, lactating women. So the varieties are a little bit different but they're all based upon the soy-based, peanut -based product," Holder said.

Copyright 2013 KCBD. All rights reserved.

Powered by Frankly