Small town radio makes big impact in Floydada

FLOYDADA, TX (KCBD) - When Tony St. James and his wife decided to purchase KFLP radio in 1996, their goal was to give it a big city feel.

Seventeen years later, KFLP has grown more than they ever imagined.

With a 24-hour agriculture program and the largest Friday night football coverage in the state, Tony is broadcasting topics that are important to people in West Texas.

"Dallas didn't need me, they've got plenty of talent there. So my wife and I decided to buy a small town station - small towns who had radio stations deserved to have stations like large communities," St. James said.

Tony St. James is an experienced radio personality. but it took a lot of courage to broadcast ag radio - something he knew nothing about, 24 hours a day.

"It's really an opportunity for producers in the region to follow ag on their schedule instead of having to tune in at a specific time. That's 24 hours, seven days a week. all ag all the time, no music," St. James said.

Tony travels around the country, going to the big ag conventions so his listeners are up to date with every thing that's going on.

But on Friday nights in the fall, there's nothing that can take him away from the studio and a show that started small.

"My wife and I, after the football game we would just read scores. She'd make calls, receive calls, bring in paper scores for me and I'll read them," Tony said.

Eventually a station in Littlefield called and asked if they could broadcast the show. Since then the Friday Night Scoreboard show has exploded.

"Now it's up to, I believe, 43 stations. Largest scoreboard in Texas, high school scoreboard in Texas, but all we do is focus on West Texas so that's 160-180 games every Friday," Tony said.

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