Local businesses are the heart of small communities, and one Wolfforth business is making a name for itself across the state.
Wolfforth has the only full service brewery in the area, and what started as a hobby for a couple of guys has made big progress in a short time.
Brewer Michael Adams explains how it all began.
"In 2011, this was the only Wicked Beaver in the state. Now they can be found all across Texas," Adams said. "Locally we are with Great Plains Distributing. They distribute here, Amarillo and Abilene. Then we have Favor Brands - that takes it to Dallas, Austin, Houston - and now we are expanding into El Paso."
In just two short years Adams credits branding and social networking for getting the word out.
"All of our stuff has won Gold Addys and Silver Addys. Our website won a Gold Addy before we had even sold a beer," Adams said.
The labeling, recipes and tastes have all been geared toward standing out and attracting craft beer connoisseurs. But now they take aim at localizing the flavors to create beers with a South Plains Kick.
"We are looking to add some local produce and some local flavors and even Texas flavors. Texas wine, peaches, pecans - and we definitely want to get a lot of the local and Texas flavors into the beer."
The journey to localize is already underway, with a new beer coming to shelves this fall. It's called Blood Eagle, and it's made with the help of another West Texas company.
"We came out and decided to brew a Viking-style beer. To add a little more flavor, we ferment it in Llano red wine barrels, so the flavors are all over the place," Adams said.
These guys are always trying something new.
Wicked Beaver hosts tastings and other events. For more information, and to find a list of retailers, just visit www.wickedbeaverbrewing.com.
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