Texas Tech football benefits more than just the fans, the economic impact of a home game weekend is an important driving force to the Lubbock economy.
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With thousands of fans lining the stands comes, tax money for the city of Lubbock.
"We're excited to have them home playing. But with that also comes a lot of visitors from the other team and alumni who haven't been back in awhile, they're going to be staying in hotels, eating at the restaurants and shopping in the shops as well as filling up Jones SBC Stadium," Jeff Chase, Director of Lubbock Sports Authority says.
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Hotels and motels across town, sold out months ago, for every home Tech football game. "It's huge. Not only are people coming in from outside Lubbock but also Lubbock residents too not just with hotel tax revenue but with sales tax revenue visiting restaurants and shopping. It's a huge benefit for the economic impact," says Anthony Garcia, Hotel Motel Association President.
The forecast looks bright, according to Jeff Chase, Director of Lubbock Sports Authority, this years home game line up with Texas, Nebraska, Baylor and Oklahoma State, is a good one. "I think this is setting up be a great year for Tech. So I anticipate some really good crowds and good attendance for all the home games this year."
This weekend's game is expected to bring $2 to $3 million to the local economy, we won't know final numbers for a few weeks.