Restaurant in NCAA trouble for meals named after SC football sta - KCBD NewsChannel 11 Lubbock

Restaurant in NCAA trouble for meals named after SC football stars

COLUMBIA, SC (WIS) -

From the Department of "Really?" comes a story out of Daniel Island, South Carolina, where the owner of a restaurant serving meals named after South Carolina football stars received notice that he was in violation of NCAA rules.

Brian Mahoney has owned his sports bar, the Daniel Island Grille, for 5 years and says he recently got a cease and desist order from the University of South Carolina and Clemson University for using the names of Jadeveon Clowney, Tajh Boyd, and Sammy Watkins.

Mahoney, a USC grad, says the meals, which had been named after the players for at least a year, were a tribute not an effort to profit off athletes. In fact, Mahoney says the restaurant names other meals after local sports heroes.

Mahoney also says he's not concerned with NCAA rules as long as he is not breaking the law.

According to the NCAA bylaws, a student-athlete could lose their eligibility if their likeness is used to promote a commercial product even if they were not aware their likeness was being used.

In the mean time, Mahoney says he'll comply with the order and pay the thousands of dollars it will cost him to reprint his menus and retrain his staff.

And for the record, a Jadeveon Clowney was a turkey avocado wrap, Sammy Watkins was a Reuben sandwich, and Tajh Boyd was a chicken quesadilla.

Copyright 2013 WIS. All rights reserved.

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