Scoring touchdowns will be the main objective when Texas Tech University takes on Southern Methodist University this Friday evening. While all eyes are on the ball there, all hands are on deck back at home as Red Raider merchandise retailers work to keep up stock.
This week, Texas Tech merchandise has been flying off of the shelves. Katie Savage with Red Raider Outfitter says sales have been off the charts.
"It's probably three to four times what it is on the offseason, maybe more," Savage said.
Savage is the buyer for Red Raider Outfitters. She says her team is working overtime to keep their shelves and racks stocked.
"Our Internet sales have skyrocketed, so you know there's a lot of excitement - not only here in Lubbock, but all across Texas and the Nation. So, that's big for us. We've had to bring in a lot of help," Savage said.
Extra staff has been a necessity for TTU retailer, The Matador, as well. Store officials say they have had to almost double their staff to keep up with the increased traffic. Matador employees say the most popular items this week are anything that is all black. At Red Raider Outfitters, they are selling anything that has to do with Coach Kingsbury.
"The Kliff Kingsbury shirts are a really hot commodity because you can't get them anymore after what we have is gone," Savage said.
All of this week's hype is during the week of an away game. Local retailers say this is actually considered the calm before the storm, because they expect things to get even more chaotic next week, when Steven F. Austin comes to Lubbock.
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