Long-time Lubbock broadcaster and food drive founder Skip Watson has died at the age of 68.
Watson joined the KCBD family as an investigative reporter in the late '70s and served as news director from 1980 to 1993.
He spent 42 years in broadcasting and public relations and retired as Director of Public Information for the Lubbock Independent School District in 2005.
Watson founded the U Can Share food drive and was honored for his service by the City of Lubbock in 2011.
The food drive has collected more than 10 million pounds of food since 1983.
When asked about the honor, Watson said, "It's nice to be honored, but then you feel like you need to bring all these people to stand with you. Because, you don't do anything by yourself in this world. It takes the help of thousands and thousands of people."
The annual food drive now collects over 500,000 pounds of food each year.
Skip leaves behind his wife and two children.
City Bank has set up a fund for the food bank in Skip's name. The family would like people to donate instead of sending flowers.
The memorial service will be Monday at 1 p.m. at First Christian Church on Broadway. A reception will follow the memorial.