When you think about game day in Lubbock, you think about that moment when the team comes on to the field - the flags in the end zone after touchdowns and the famous "Raider- Power" chant - the sweet sound of the Raider fight song and the cannons at kickoff.
Behind the music and flags is one group of students who say it's their job to spur on that Red Raider spirit.
The Texas Tech cheerleaders are behind the football players from start to finish, literally.
They storm the field in smoke just behind the team and the Masked Rider, and from that moment on, it's all about the boys.
"We have the best seats in the house," said cheerleader Noah Cagle. "We are right there on the field promoting what we love, which is school spirit."
Cheer coach Bruce Bills is over both the all-girl and co-ed squads, as well as the mascot.
After cheering at Tech himself, he said the feeling of being on the field never gets old.
"I still get goose bumps every time before the Masked Rider runs out on the field and the team is behind him and the smoke," Bills said. "You can't compare it to anything else, it's just amazing."
There's one thing fans can see from all the way at the top of Jones AT&T: the red lipstick and those bows.
Senior Cheerleader Laura Perley said that it's what the bow represents that makes her proud to wear it.
"The bows, they're really cute. They're huge on our heads, but the opportunity to get to wear it is awesome, because not a lot of people get to do that." Perley said.
But even though it may seem all glitz and glamour, this job is hard work.
Bills said that the camaraderie on the squad is what makes the group tick.
"It's teamwork and working together. They push each other and that makes my job easier. It's working hard and making themselves better that makes the team better." Bills said.
We've got game day and parking info for you here: http://www.kcbd.com/story/23415048/black-out-the-jones-as-texas-tech-takes-on-tcu
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