Sounds of school pride resonated throughout the Jones AT&T Stadium Thursday night as Texas Tech University went toe to toe with Texas Christian University.
Fans flocked to their seats as students set another attendance record, bringing the grand total to 16,092.
This broke the 14,915 record students set the week before when Tech took on Stephen F. Austin.
Before that, you have to go back all the way to 2010, when 12,930 students turned out to see Texas Tech take on Southern Methodist University.
"Energy is just really up lately. I don't know exactly what it is," said senior Derek Rees.
People can't really put a finger on it, but they have a hunch.
"I think there's a lot of excitement with Kliff Kingsbury," said 1965 Texas Tech tight end Terry Scarborough.
"He's alum of Texas Tech, he's young, he has a high-powered offense. He's a player's coach and that's something that feeds all the way down to our student body," Associate Athletics Director Blayne Beal said.
Beal says the new Jones AT&T facelift also fuels the fire.
"It's given our students a chance to interact on our board through social media and crowd shots and dancing and different things. That's part of the enjoyment, its part of the experience," Beal said.
That energy charges up fans and students and carries on to the field where it inspires players.
"Even though it was on a Thursday and most people got school on Fridays and for 60,000 people to be there it was just amazing," said Texas Tech football player Pete Robertson.
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