Saturday, Sept. 21, is the second annual Cotton Game at Texas Tech University, and, for local cotton growers, the relationship is more than just one game a year.
"It helps bring awareness to the community of how important cotton is to our economy," said Kress cotton grower Barry Evans. "The research and support that Texas Tech does for cotton is second to none it's the best there is in the world. The support they give is just unreal be it in breeding, be it in wheat science, be it in fertility, we turn to Tech for answers in this area."
Evans and many other cotton growers are going to the game this weekend, and, for Tech, the partnership has obvious benefits.
"It was a natural fit," said Associate A.D. Blayne Beal. "There's a lot of things going on as far as research is concerned and so we want to tie that all together and really celebrate something that's very special to everyone in West Texas."
The crowd has been asked to wear white to the game in honor of the region's lifeblood, cotton.
"With a sold out stadium on Saturday it's going to be a very powerful message. And, with our television crews talking about that white out and what it means, it's going to bring a lot of attention to cotton," said Beal. "We want to make sure that all know that they are very important to us and they make things turn here at Texas Tech."
Sept. 21 was specifically chosen for the cotton game because of the fall season.
"The fall season brings about football, it brings about cotton harvest, there's just so many things that kind of go together during this time and so the celebrate cotton game is such a natural fit for this time of year," said Mary Jane Buerkle. "It's just a great opportunity for our producers, and, really, our entire industry to be recognized for what they do to help advance one of the biggest pillars of our economy here in Lubbock."
The game begins at 6:00 p.m. against Texas State. Tech will be trying for a 4 and 0 start to the season.
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