The New Year rings in another election and a new type of political advertising is already rolling around Lubbock streets.
State Representative Charles Perry took his political campaign to a new level four years ago when he put one of his signs on a giant moving truck.
Now, it's back and it's even bigger with the primary election right around the corner.
"I'm the first one who I know of to do it," said Scott Stofel, President of Tough Guys LLC. "I was on my way back from vacation a few years ago, and I passed by a truck, a semi truck, and said, ‘They should sell advertising on those trucks.' And I said, ‘Well maybe I should sell advertising on my trucks."
Tough Guys, a local moving company, paired up with the District 83 representative during his last campaign four years ago. They both say it was an instant hit.
"I like to think that it had something to do with it," Stofel said. "Obviously, he beat out a 30-year incumbent. So sure, I'll take credit for that."
Representative Perry says it just made sense and it is getting a lot of attention.
"30,000 cars drive by it a day. It's better than a stationary sign. It's a rolling billboard," Perry said.
But the unique signage stirred the pot four years ago.
Stofel said he was fined twice by the city of Lubbock but those fines were eventually dropped because the sign was within code.
Director of Codes Enforcement Stuart Walker says as long as the truck isn't parked as a sign and it's used as normal business it is in compliance:
Stofel says the sign is a win-win for everyone.
"The ones of the side of the road are stationary. People pass by them, usually the same people every day and they kind of blend in with the background. Whereas this, I pull up to intersections and really stick out," Stofal said.
"I enjoy it. I get a hoot out of it," said Perry.
The primary election is on March 4th. Perry is up against Steve Massengale from the Lubbock Independent School District board.
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