Travis Brown, known as Mr. Mojo, was in his element. He commanded the room speaking to thousands of students Thursday afternoon at Coronado High School, hoping to make a difference when it came to bullying.
"Today is just another opportunity to stand in front of a few thousand kids and talk about how they make a difference," he said. "I think a lot of times you get lost in the shuffle, especially in high school, and when the bullying situation comes about you need somebody to remind you that you make a difference, that you matter."
School bullying statistics in the United States show about one in four kids in the U.S. are bullied on a regular basis. Studies show that bullying is linked to 75% of school shootings. That's why Brown says education is so important.
"I think it's just important for us to take every opportunity we can to make sure kids realize that they have the power to help and they have the power to hurt people and that choice in theirs," he said. "I think the problem of bullying is growing. Unfortunately it's not going to stop any time soon. Until we get everybody on board, all doing our part, it's going to continue to grow."
A part of prevention, Brown says, is taking a new approach.
"We think it just lies with the students. The truth is it's administrators understanding how to have the right policy, procedures and interventions. Teachers, counselors and staff need to know what their role is and even our parents need to understand what they need to do on a daily basis," he said. "I think once we realize that it is a whole village approach, not just our kids, then we can start making a real dent in this thing."
Brown says it's important for parents to monitor their children's social media pages.
"I think you should have your student's password, know what they're using. Be friends with them, followers of them, all those different things," he says. "The truth is at this point it shouldn't even be an option because you're their parent. At this point in time I'm telling all kids it's not because I don't necessarily trust you but it's important that I have an opportunity to interact with you."
He says parents also need to be aware of the signs of bullying.
"Are they disengaged? Are they uninterested in attending any type of school function? Do they only come out when they have to?" Brown said. "I know some parents are like, yep, that's my kid, but that doesn't mean they're getting bullied. A lot of it is to have an open dialogue with our kids to realize what are they going through, what are they dealing with."
Brown says the hope is that after Thursday's presentation at least one student's life will be saved.
"When you hear kids talk about you changed my life, I didn't know where to turn to, I didn't know what to do and I believe in myself now," said Brown. "When you start getting that reaffirming message from students that what you're saying has the ability to impact them you know you're doing something right."
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