Firearms company apologizes for gun-toting 'David' ad - KCBD NewsChannel 11 Lubbock

Firearms company apologizes for gun-toting 'David' ad

Posted: Updated:
Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter) Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter)
  • InternationalMore>>

  • Top South America hackers rattle Peru's Cabinet

    Top South America hackers rattle Peru's Cabinet

    Tuesday, September 2 2014 12:13 AM EDT2014-09-02 04:13:59 GMT
    The Peruvian hackers have broken into military, police, and other sensitive government networks in Argentina, Colombia, Chile, Venezuela and Peru, defacing websites and extracting sensitive data to strut their...
    The Peruvian hackers have broken into military, police, and other sensitive government networks in Argentina, Colombia, Chile, Venezuela and Peru, defacing websites and extracting sensitive data to strut their programming...
  • Syrian rebels, government clash in Golan Heights

    Syrian rebels, government clash in Golan Heights

    Tuesday, September 2 2014 12:01 AM EDT2014-09-02 04:01:05 GMT
    Activists say Syrian rebels are clashing with government troops in the Golan Heights near the border with Israel, where al-Qaida-linked insurgents abducted U.N. peacekeepers last week.
    Syrian rebels clashed with government troops on Monday in the Golan Heights, where al-Qaida-linked insurgents abducted U.N. peacekeepers last week, activists said.
  • Pro-Russian rebels lower demands in peace talks

    Pro-Russian rebels lower demands in peace talks

    Monday, September 1 2014 11:03 PM EDT2014-09-02 03:03:56 GMT
    With a new round of talks on easing the crisis in Ukraine about to start, Russian Foreign Minister Sergey Lavrov has called on the participants to push for a cease-fire between Ukrainian government troops and...
    Pro-Russian rebels softened their demand for full independence Monday, saying they would respect Ukraine's sovereignty in exchange for autonomy - a shift that reflects Moscow's desire to strike a deal at a new...

(RNN) – Illinois-based arms company Armalite apologized Monday after its appropriation of world-famous art ignited the ire of Italians.

A tweet in May 2013 showed Michelangelo's David wielding an AR-50A1 rifle as part of the company's A Work of Art ad campaign.

It has sparked international outrage 10 months after it was tweeted, with Italy's culture minister, Dario Franceschini, taking issue with the usage via Twitter.

Franceschini threatened to take action against the company, according to the Guardian, and Italians made their feelings known on the company's Facebook page.

Cristina Acidini, the superintendent of the State Museums of Florence, claimed the image of David is copyrighted to Italy, according to CNN.

In a statement posted on Ammoland, the company expressed regret for any offense the ad caused and said the company ownership has changed since the advertisement was posted.

Mark Johnson, the company's chief executive officer, said on Ammoland he considered the ad "in poor taste."

Michelangelo completed the marble masterpiece David in 1504, and it is considered one of his most famous works. It depicts the future hero and future king at a pivotal moment, clutching the stone and with a sling over his shoulder as he contemplates his upcoming battle against the larger Goliath.

The original can be seen in the Galleria dell'Accademia in Florence, according to the Michelangelo Gallery online, and copies abound throughout the world.

For a closer look at the work of art, visit Stanford University's Digital Michelangelo Project, which, unlike the ad, includes the statue's full-frontal nudity.

Copyright 2014 Raycom News Network. All rights reserved.

Powered by WorldNow

5600 Avenue A
Lubbock, TX. 79404

FCC Public File
publicfile@kcbd.com
806-744-1414
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and KCBD. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.