The Texas Cotton Ginners Association Trade Show continues Friday in Lubbock.
Many vendors are set-up at the Lubbock Memorial Civic Center but one unique booth is taking the use of denim to a new level.
The Cotton Board has provided a booth dedicated to the Blue Jeans Go Green drive which highlights the use of denim for insulation.
The drive aims to collect old jeans and then sends them to a factory in Arizona where the denim is made into home insulation.
The insulation is also donated to the Habitat for Humanity.
"This keeps jeans out of the landfill; we've collected well over a million pair of jeans since this drive began, and no telling how many houses we helped insulate. So, it's really been a good program and it shows the sustainability of cotton," Bob Stanley with The Cotton Board said.
Those who bring in an old pair of jeans will be entered to win a gift card to Cabela's.
You can visit http://www.bluejeansgogreen.org/ to learn more.
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