Ad Campaign Makes Goin Band From Raiderland Shine - KCBD NewsChannel 11 Lubbock

11/6/04

Ad Campaign Makes Goin Band From Raiderland Shine

"It's one of the greatest traditions we have at Texas Tech, says Crystal Ramirez, a Tech fan.

"They really get us involved. Half time is awesome," says Matthew DeLatorre, another fan.

From the practice lot, to the football field, to their regular duties of supporting the team from the sidelines, the Goin' Band from Raiderland is everywhere on Tech game days. You hear them on the football field and at the basketball games, but if you still can't get enough of the Goin Band from Raiderland that's about to change because soon you'll be able to spot those familiar red capes in a national ad campaign for Cingular Wireless.

"It's really exciting," says Amy Sieloff, a TTU band member.

"When Mr. Anderson told us about it the band just went nuts," says Celina Lopez.

The ad campaign is part of Cingular Wireless' attempt to promote their merger with AT&T. About 400 band members will form five bars symbolizing Cingular's motto of 'Raising the Bar'. The most difficult task the band faces is getting in the right position.

"I'm in the lowest bar. I'm the second person up and the second person in," says Lopez.

"I'm in the second to last bar the second to biggest bar up at the top," says Armen Williams, a TTU band member.

The campaign will include both television and print ads to be featured in some of the biggest media names in America.

"The print ad would run in four major magazines which I understand to be Time, People, Entertainment Weekly and Sports Illustrated. Then the commercial element I understand to be associated with the Gator Bowl, the Cotton Bowl and ESPN College Game day. Some members of the band appear to be more worried about their appearance than others.

"I'm a little nervous about my makeup, how I'm going to look for the newspaper ad, so I'm sure I'll have to get ready," says Williams.

"I mean we've got our hats on and we're going to be sweaty and stuff from the game," says Lopez.

Tech officials are unsure of when the ads will run but for now band members are just enjoying their moment in the limelight.

"It's a good day. The parents are in town, it's beautiful weather, we're going to be in a national commercial, and we're going to beat Baylor. Nothing else can go wrong, it's perfect," added Williams.

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