Businesses across Lubbock are expecting a large turnout on Sunday when the Red Raiders take on TCU in Omaha.
"It's going to be loud, it's going to be rowdy, it's going to be like you're in Omaha," said Troy Davidson. Troy is the General Manager of Caprock Café at 82nd and Slide.
"The beer's going to be cold, the burgers are going to be hot, the big screens are the best in town. We'll have the sound on, it will be on every TV. It'll be very much a collegiate atmosphere."
Nick's Sports Grill and Lounge is expecting a loud crowd as well.
"This weekend we're just going to make sure that we have everybody staffed and get ready for a big weekend. It's going to be a lot of fun," said Manager Tanner Cruce. "We have lots of food, lots of cold beer, a really loud crowd, good atmosphere, just a really good time."
Cruce says support during the entire Red Raider post season run has been huge and it has provided a bump in business.
"It means everything. We're all Tech graduates. A lot of us are former athletes up here and we just all have a really big heart for the sports program and sports department at Tech. So for us to have the kind of support that we know we are going to get out here this weekend, it means a lot," he said.
It's not only sports bars and restaurants that are attracting fans. Local movie theaters are holding events for those who couldn't go to Omaha.
"There is going to be half price on beer and then we'll serve pizza and pretzels in the auditorium. All you have to do is raise your hand and the servers will come to you, so there's no need to get out of your seat. You won't miss a minute of the game," said Premiere Cinemas Assistant Director Bailey Bryan. "We're only doing one theater but it's going to be in theater ten which is the third-largest house in Lubbock. It seats a little under 300 people."
Bryan says Premiere will start seating guests for the free event at 1:30 p.m. and she expects a full house.
Alamo Draft House is also hosting a watch party, and with more than two days before first pitch it was already sold out.
"We're offering all of our guests to come in as long as they're a part of our victory program to enjoy the Texas Tech game," said General Manager Marcos Sanchez. "Anybody can sign up. It's a rewards program, we give them free movies, upcoming events, so we sent this out and we have a sold out event that's going to be here on Sunday."
In total 140 people will be watching the game at the theater. Sanchez says the decision to broadcast the game was a no-brainer.
"Community involvement is very important for us. Being local is one of our big things here - just having everybody excited about what we're doing here at Alamo and excited about the Red Raiders."
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