Plainview store remains community staple after 51 years - KCBD NewsChannel 11 Lubbock

Plainview store remains community staple after 51 years

PLAINVIEW, TX (KCBD) - Masso's has been a staple in the Plainview community for 51 years.

The store has remained in the same location, earning them recognition form the state of Texas, who flew a flag over the capital in their honor and presented them with an award.

The shop was originally started by owner Jacob Masso's father, who came from Mexico after leaving Jerusalem.

Masso said there is no better place to do business than Plainview.

"Plainview has been very good to us and I think we have contributed a lot to the community as a business and as a family and each of us and the family members," said Masso.

Masso said he has been able to persevere the store thanks to years of experience and his ability to adapt to the customers tastes.

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