College Colors campaign taking social media by storm - KCBD NewsChannel 11 Lubbock

College Colors campaign taking social media by storm

LUBBOCK, TX (KCBD) -

College Colors Day is this Friday, and the campaign is taking social media by storm.

It's calling on college football fans across the country.

Just take a picture wearing red and black and post the picture on Twitter or Instagram using the hashtags #collegecolors and #wreckem.

Here's how it works:

Step 1 - Earn points for your college by posting college-themed photos to Instagram and Twitter with #collegecolors and your college's official hashtag between Aug. 1 and Aug. 28.

Step 2 - Earn 50 extra points per day by downloading the College Colors App and sharing photos. Get the College Colors App.

Step 3 - Check the Leaderboard often to see your college's ranking. Keep sharing and help them win a $10,000 donation to their scholarship fund.

This is the 10th annual social media campaign for College Colors.

It happens on the first Friday of football season every year.

Creators say this is a campaign that will benefit students of the winning university but it's not only students they want posting pictures.

It's open to kids, alumni, parents and just avid fans of college football.

But time is limited, the competition ends Thursday at midnight.

Copyright 2014 KCBD. All rights reserved.

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