Santa has arrived in Lubbock.
The 48th annual Santa Land celebration started Friday night. Families can enjoy the North pole set up at Mackenzie park, along with live music and a concession stand full of snacks.
Pictures with Santa will be offered for $5. Santa Land is located just off Broadway in Mackenzie Park. It's open from 6 to 10 p.m. The best part is that it's free for kids of all ages.