Bars Battle for Business During Holiday Bowl - KCBD NewsChannel 11 Lubbock

As the Pac-10 and Big 12 get ready to rumble in Thursday night's Holiday Bowl so are the local sports bars. Our Red Raiders aren't the only ones prepping for the big game.

NewsChannel 11 Holiday Bowl Coverage Everything you need to know leading up to Texas Tech vs California in the Pacific Life Holiday Bowl.

The local sports bars have been chilling beers and lighting grills to accommodate the thousands of customers they're expecting as well, but the competition is just as tight in the restaurant as it is on the field. We take a look at the battle of the bars. We've got Jake's in the red corner, and we've got Bleachers in the black corner but in this battle it's both bars that will win. The drink and food specials are the reason consumers are the real winners.

Neither bar could predict exact sales for the night but let's just say when the Red Raiders succeed, so do local businesses.

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