LUBBOCK, TX (KCBD) - If you are like me, you will spend a big part of your annual gift giving budget in the next few weeks.
We are lucky to live in a place where parking is convenient and the quality and variety of retail outlets is outstanding.
During this holiday season, I want to encourage all of us to shop as much as possible with locally-owned businesses.
These businesses survive by being competitive in price and service while investing themselves where they live. The owners and employees of locally-owned businesses are our neighbors and friends.
The money spent with local business also helps improve our quality of life because those profits stay here. When we buy local, we are buying into our community and our future.
Consider this...calling an 800 number or shopping online may provide some instant gratification, but in the long run it may cost more than what a local business actually returns to our community.
Local businesses can only survive if they are supported by local customers. That's you and me because the future of our community is in all of our best interest.
We want to know what you think. Voice your opinion by commenting below, by e-mailing us at email@example.com or by writing us at:
KCBD-TV Attn: Consider This
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'Consider This' is a commentary by KCBD Vice-President and General Manager Dan Jackson.