The Texas Tech Alumni Association would like to thank Chancellor David Smith and the Board of Regents for putting the new marketing campaign on hold. We feel this action is very appropriate because (1) it gives our alumni more opportunity to learn about the plan and to evaluate it and (2) it gives the administration the opportunities to get valuable feedback from alumni and supporters.
This situation has proven to be very divisive. Our Executive Vice President and CEO Bill Dean has responded to more than 1,200 e-mail messages on this subject, and most of them have been negative about changes to the use of the Double T and to the design of the seal of the university. We are concerned that this controversy has hurt the momentum that Texas Tech has built in the past few years.
Our board is very sensitive to the feedback of our alumni. As a result, the Alumni Association’s National Board of Directors plans to communicate the following to the administration of Texas Tech University.
We strongly support the effort to present a more professional image of the university in official communications. Right now, almost every unit at Tech has a different logo. Many of these logos do not currently feature a Double T. This change would standardize the look of official communications by eliminating all these logos and substituting an enhanced University Seal.
At the same time, we question restrictions on the use of the Double T. While official academic correspondence is one thing, communication to alumni, prospective students and the general public is something else. We would not recommend restricting the use of the Double T on those types of communications.
We support enhancing the seal of the university through computer graphics to give it a sharper appearance. We strongly oppose changing the original seal of the university in any way. The seal is on the diploma of every graduate. It is on every class ring. It is on every university medallion given to honorees, distinguished faculty and distinguished alumni. We believe the seal can be enhanced without being changed.
We look forward to working with the university administration on these issues in the coming months.
Barry Brown, President
Texas Tech Alumni Association