Lubbock hospitality industry prepares for 'Garth Effect' - KCBD NewsChannel 11 Lubbock

Lubbock hospitality industry prepares for 'Garth Effect'

Source: KCBD Video Source: KCBD Video
LUBBOCK, TX (KCBD) -

As fans in Lubbock and across the South Plains prepare for Garth Brooks' five-show run in the Hub City, restaurants and hotels are also preparing for the expected influx of guests, also known as the 'Garth Effect'.

"We're in Lent right now, which is our busiest in-house time of season anyways, so we're prepared for it. We're ready for 'em to come on in," says Chris Berry, managing partner at River Smith's and President of the Lubbock Restaurant Association.

Berry says he and his employees are ready for a boost in business over the next several days.

"By Sunday, we'll probably go through about 1,200 pounds of fish. And that's just the catfish," says Berry.

He a massive amount of fish sold will also mean an increase in tips.

"It should be about another 50 percent over normal, so...it should be a good showing for everyone involved. Whether it be the bar staff, or the wait staff out in the dining room, just about everyone will see increases, significant increases," Berry says.

Across town, Joanna Eisler, the Director of sales for Hilton Garden Inn, is also making preparations.

"Anytime you see an influx of travelers coming in, in large groups, particularly fan bases, you do have to make special accommodations - bringing in housekeeping and extra linens, extra towels, extra toiletries into the room, so we're absolutely prepared for that," Berry says.

Antonio Pina, the Food and Beverage Director at the hotel, says planning has gone into everything, including the menu at the restaurant.

"We did a little research and just wanted to stay with some down home cooking things. A lot of our ribeye steaks, we've brought in some ahi tuna, and of course doing some home-style cooking bread puddings," Pina says.

Berry says Garth's arrival on Wednesday and first show on Thursday, will be great for the area.

"It's gonna be great for the restaurant, for anybody in hospitality, for the hotel industry, it should be great for everyone," Berry says.

Copyright 2017 KCBD. All rights reserved.

  • Local News on KCBD.comNewsMore>>

  • School shooting may not bring change to gun-loving Texas

    School shooting may not bring change to gun-loving Texas

    Monday, May 21 2018 12:52 AM EDT2018-05-21 04:52:04 GMT
    Monday, May 21 2018 4:57 PM EDT2018-05-21 20:57:20 GMT
    (Elizabeth Conley/Houston Chronicle via AP). A billboard is seen off of I-45 near Santa Fe, Texas, where a student shot and killed eight classmates and two teachers at Santa Fe High School.(Elizabeth Conley/Houston Chronicle via AP). A billboard is seen off of I-45 near Santa Fe, Texas, where a student shot and killed eight classmates and two teachers at Santa Fe High School.

    The shooting suspect, 17-year-old Dimitrios Pagourtzis, has been jailed on capital murder charges.

    The shooting suspect, 17-year-old Dimitrios Pagourtzis, has been jailed on capital murder charges.

  • Divided Supreme Court sides with businesses over workers

    Divided Supreme Court sides with businesses over workers

    Monday, May 21 2018 10:21 AM EDT2018-05-21 14:21:59 GMT
    Monday, May 21 2018 4:56 PM EDT2018-05-21 20:56:49 GMT
    The justices ruled 5-4 Monday, with the court's conservative members in the majority, that businesses can force employees to individually use arbitration to resolve disputes. (Source: Supremecourt.gov)The justices ruled 5-4 Monday, with the court's conservative members in the majority, that businesses can force employees to individually use arbitration to resolve disputes. (Source: Supremecourt.gov)

    A new Supreme Court will allow employers to prohibit workers from banding together to complain about pay and conditions in the workplace.

    A new Supreme Court will allow employers to prohibit workers from banding together to complain about pay and conditions in the workplace.

  • NRA links school violence to Ritalin but experts deny link

    NRA links school violence to Ritalin but experts deny link

    Sunday, May 20 2018 6:51 PM EDT2018-05-20 22:51:57 GMT
    Monday, May 21 2018 4:55 PM EDT2018-05-21 20:55:56 GMT
    (Elizabeth Conley/Houston Chronicle via AP). Flags fly at half staff in front of the justice center at Santa Fe, Texas on Sunday, May 20, 2018. Congregations in this deeply religious community near Houston gathered Sunday for their first worship servic...(Elizabeth Conley/Houston Chronicle via AP). Flags fly at half staff in front of the justice center at Santa Fe, Texas on Sunday, May 20, 2018. Congregations in this deeply religious community near Houston gathered Sunday for their first worship servic...
    The National Rifle Association's incoming president is linking school shootings to using medications such as Ritalin.
    The National Rifle Association's incoming president is linking school shootings to using medications such as Ritalin.
Powered by Frankly