Barbara Hubbard, the woman who brought Garth Brooks to Lubbock - KCBD NewsChannel 11 Lubbock

Barbara Hubbard, the woman who brought Garth Brooks to Lubbock

Barbara "Mother" Hubbard  with Cindy Harper, Garth Brooks and Trisha Yearwood (source: Cindy Harper with United Supermarkets Arena) Barbara "Mother" Hubbard with Cindy Harper, Garth Brooks and Trisha Yearwood (source: Cindy Harper with United Supermarkets Arena)
LUBBOCK, TX (KCBD) -

Garth Brooks mania continues in Lubbock, as he and Trisha Yearwood entertained the second sold-out crowd of people at the United Supermarkets Arena Friday night.

But it takes a whole crew to make these concerts run smoothly.

KCBD sat down with a person whose contribution made it possible for Brooks to come to Lubbock.

She is an experienced promoter, a woman who works day in and day out to bring events to the arena and sell out tickets.

“Everybody knows and loves her,” Cindy Harper, United Supermarkets Arena associate director, said.

In Lubbock's entertainment world, Barbara Hubbard is better known as “Mother Hubbard.”

“Mother Hubbard is a legend in the industry,” Harper said.

She’s full of energy, and to top it off, she’ll be 90 in July.

“I love the artists I’ve met. George Strait, Reba, all these old Oakies that you hear even Garth talk about,” Hubbard said.

Barbara Hubbard has been in the business since 1966. It all took off in 1978 when she became the executive director of a non-profit called American Collegiate Talent Showcase.

ACTS is aimed at providing scholarships for students in performing arts, wanting to get into the entertainment industry.

“That’s what the program is all about, trying to help young people step from the college campus, whether it’s behind the scene or on stage, toward their careers,” Hubbard said.

The list of successful entertainers she has mentored goes on and on.

One of those people is here in Lubbock this weekend, and we can thank Mother Hubbard for that.

“Garth has been a good friend. The last time he was in the building it was 21 years ago. And he stayed home and raised his daughters. I admire him for that tremendously,” Hubbard said.

So Barbara worked with her friends at the USA to bring Garth and Trisha to Lubbock.

“To sell five shows in Lubbock Texas... Five shows, in Las Cruces, New Mexico, is a goal that naturally you dream of,” Hubbard said.

Barbara says she considers Lubbock a second home.

“I love it. I love this campus. I’m happy to come anytime I possibly can,” she said.

So if you see her this weekend, you’ll probably find a big smile on her face as she watches her dear friend perform in one of her favorite cities.

“There’s not another entertainer that I know...that will show you a performer that truly cares about every customer that buys a ticket to see his show,” Hubbard said.

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