Lubbock and West Texas is a special place with many things to be grateful for.
In my opinion, it's you, the people of West Texas, who make this a wonderful place to live.
Our business community is generous in its support of local charities, schools and other worthwhile projects.
The people we support when we do business locally are our friends and neighbors. They are fellow participants in this community.
With Thanksgiving next week and Christmas just around the corner, it's time to start planning the two biggest activities leading up to the holidays: shopping and giving.
Consider this...plan this year to shop local and to give local.
Shopping local supports our area's workforce and keeps money in this community.
But it's just as important to give locally. This is a season where we look to help others who are less fortunate. Plan to give back right here in our community.
Shopping and giving locally celebrates the culture of goodwill and generosity that makes Lubbock and West Texas the best place in the country to live.
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'Consider This' is a commentary by KCBD Vice-President and General Manager Dan Jackson.