Raycom Media reveals new brand ahead of Raycom Media Camellia Bo - KCBD NewsChannel 11 Lubbock

Raycom Media reveals new brand ahead of Raycom Media Camellia Bowl

(Source: Raycom Media) (Source: Raycom Media)
(Source: Raycom Media) (Source: Raycom Media)
MONTGOMERY, AL (WSFA) -

Raycom Media has revealed its new brand, and it will officially launch during the 4th Annual Raycom Media Camellia Bowl. 

The brand launch will coincide with the launch of a new website. The new website will be dedicated to showcasing the company's multimedia portfolio and career opportunities. 

Raycom Media began in 1996 and has since grown a handful of broadcast stations and a sports production company into a diverse group of companies including local digital, newspaper, production and multi-content brands. 

“Our teams are always reaching higher, in an effort to serve our communities and customers. Our employees work diligently every day and truly represent the gold standard in this new era of multiplatform media,” said Pat LaPlatney, President and CEO of Raycom Media. “It’s an exciting, challenging, and evolutionary time for our industry. We know it, our staffs know it and we are all excited and driven by that. We all felt it was time our brand reflected our innovation and forward focus into this new era of multiplatform media.”

Raycom Media released the brand internally across the company on Monday, in advance of Saturday's official launch. Visit this link to learn more. 

The Raycom Media Camellia Bowl will kick-off at 7 p.m., with Middle Tennessee facing Arkansas State at Cramton Bowl. The game will also be televised on ESPN. 

Copyright 2017 WSFA 12 News. All rights reserved.

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