A new retail, entertainment, and residential project is underway in West Lubbock and developers claim it will be the benchmark of quality for local retail.
City leaders and project developers broke ground at the Marsha Sharp Freeway and Milwaukee Avenue Wednesday. It's called Canyon West, A City Within. Canyon West will take up almost a mile of the frontage road along the Marsha Sharp Freeway. It will go all the way from Milwaukee and stop just short of the West Loop...overall 155 acres.
The development will house both a fashion and a media retail district. The first phase of the project, or the central portion, will be made up of a "power group of retailers" including a prototype Target.
City Councilman Tom Martin says, "It gives our community a real shot in the arm economically... with all the new shops and entertainment venues that'll be available to people in Lubbock and really put Lubbock on the map and cement it's place as capitol of West Texas.
City Manger Lou Fox says, "It coincides with the opening of the Milwaukee Street Project which really opens up this part of town and ties in with the Marsha Sharp Freeway and it is just an opening element to the growth in this part of the city.
Wednesday's groundbreaking is the culmination of two years of planning and design. The first phase is scheduled to be complete within a year. "We now have a very quick schedule to deliver the first phase of the project which is approximately 400,000 square feet and deliver that for a grand opening on October 8th of 2006," explains Charles Hodges of Hodges Development Services.
President of Lubbock's Chamber of Commerce, Eddie McBride, says, "It shows the growth of our community. Not only is it good for the business base, but it is good for the tax base. It'll attract other businesses as well."
The mixed-use center will be unique in West Texas, offering a streetscape pedestrian experience with a town square style. Developers call it comfort zone shopping at it's best, and once the first phases are complete, they'll turn their attention to building brownstone townhomes in the development.
Canyon West will also include restaurant clusters along the freeway edge connected by pedestrian walkways that include sculpture courts. The buildings will also include historical elements that tell the story of the settling of Llano. The entire project should be complete in the next five years.
Virtual Tour of the Completed Marsha Sharp Freeway