The big winners in Monday's Cotton Bowl were those cashing in on the game.
Sports bars around Lubbock catered to an early morning crowd. Jake's Sports Cafe owner Scott Stephenson says his employees worked double shifts because their co-workers were at the game in Dallas.
Stephenson says, "We served some breakfast, and who would have thought 50 people would order eggs at the same time. It's hard to get that many eggs out. Other than that it's going good."
Despite the Tech loss, Stephenson said it was a profitable day.