Wedding Dresses Go Up In Smoke, Brides Get Frantic - KCBD NewsChannel 11 Lubbock

2/20/06

Wedding Dresses Go Up In Smoke, Brides Get Frantic

Plans for a perfect wedding are nearly singed as hundreds of Lubbock area brides watched their dresses go up in smoke. Investigators still don't know what caused fire to rip through Mor Le fashions at 82nd and Slide this weekend. It started around nine o'clock Saturday morning. Damage estimates are still coming in, but it's believed at least $200,000 worth of dresses were destroyed. NewsChannel 11's Kealey McIntire has more on how brides are tracking down their dream dresses.

Looking at Mor Le from the outside, you see black windows and smoke damage and that's the outside, so you can only imagine what it looks like on the inside. That's why the owner is frantically trying to re-order bridal dresses for weddings lined up this weekend.

Nearly 500 wedding dresses now lay covered in ash inside what used to be Mor Le. While Saturday morning's fire may have destroyed the gowns, owner Sallie Morris will not let the fire destroy the weddings. "There is not enough time in your TV program to describe the ups and downs of all the emotions I've been going through, believe me."

Over the weekend, Morris started re-ordering every dress to ensure each bride has the dress she picked out.

Hellen Etheredge's daughter is getting married this Friday, shock is what she felt when she went to pick up the dress Saturday morning and saw fire trucks. "Just blank. I mean what are the odds of that happening because or wedding's this Friday, and it was just kind of like, I didn't know what to feel. Devastating."

Already Morris is receiving overnight express deliveries, and she's already re-ordered every gown for weddings through March. "Let me reassure you that you will have the dress you planned to wear down the aisle. Bridesmaids, mothers, whatever you had on order will be taken care of," Morris reassured.

Morris has spent countless hours on the phone talking to frantic brides. The store's phone line now rings directly to her cell phone. At all hours of the day, she's personally reassuring each bride who calls that their dress will be here. "Whenever they call, I'll wake up and talk to them because what brides and customers need to know now is I'm here for them and their dresses are being replaced."

Mor Le's new temporary location is across the parking lot in the Rock Ridge Shopping Center. It's between Home Plate Diner and Accessory Touch. The address is 5217 82nd Street. They'll start operating out of the new location Tuesday.

Morris tells us she's already received dozens of shipments if you have questions about your order just call the store.

In the meantime many other stores were forced to close over the weekend due to smoke damage. Super Tan, Aunt Norie's Bakery and Chinese Kitchen are a few stores with signs posted explaining why they're still closed.

Super Tan started the cleaning process Saturday immediately after the fire, however some stores will remain closed for the rest of the week until they can get cleaning crews.

Shop owners say they'll need your support when they finally do re-open. "We're trying to clean up as quick as we can. These are great merchants out here and they're going to need the community's support to get started back up," said Super Tan Owner Brad Salley.

Right now we know Super Tan will be open Wednesday, Chinese Kitchen will be closed for most of the week and we were unable to reach the other store owners.

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