KCBD EEO Public File Report - 4/1/12 thru 3/31/13 - KCBD NewsChannel 11 Lubbock

EEO PUBLIC FILE REPORT
KCBD
April 1, 2012 through March 31, 2013

Full-Time Positions Filled; Recruitment Sources Used (#'s in parenthesis)
[With Hiree's Recruitment Source In Brackets]

 Master Control    (##1-23)    [#17] 
 Master Control    (##1-23)  [#17]
 Account Executive    (##1-23)  [#17]
 Account Executive    (##1-23)  [#16]
 Receptionist     (##1-23)  [#17]
 Creative Services Writer/Producer (##1-23)  [#16]
 Promotion Writer    (##1-23)  [#16]
 Sales/Online/Community Promotions (##1-23)  [#17]
 Sports Reporter    (##1-23)  [#20]
 Receptionist     (##1-23)  [#17]
 General Sales Manager   (##1-23)  [#16]
 Research Director    (##1-23)  [#16]
 Account Executive    (##1-23)  [#9]
 Multi-Media News Producer  (##1-23)  [#18]
 Multi-Media News Producer  (##1-23)  [#17]
 Digital Sales Specialist   (##1-23)  [#17]
 

Total Interviewees for all Full-Time Positions

73 persons

Number of Referrals From Sources Used

# 9 (3 persons), #15 (19 persons), #17 (44 persons), #20 (6 persons)
#18 (1 person)
 
Recruitment Sources Used For Full-Time Vacancies

MASTER LIST OF RECRUITMENT SOURCES
(Sources with an asterisk (*) denote organizations that requested notification of full-time job vacancies.)

LOCAL COMMUNITY SOURCES (including name of contact person, address and phone number)
1.  Givens Employment Agency, 820 MLK, Lubbock, TX  79403:  ATTN:  Octavia Givens   806-763-8430
2.  NAACP, 3508 E. Cornell, Lubbock, TX  79403   ATTN:  Rose Wilson 806-763-1807
3.  Black Chamber of Entrepreneurs, 903 E. 28th, Lubbock, TX  79404   ATTN:  Eddie Richardson 806-762-3612
4.  Delta Sigma Theta Sorority, 1510 E. 1st Place, Lubbock, TX  79403
5.  New Hope Baptist Church, 2002 Birch, Lubbock, TX  79404, 806-744-3352
6.  Texas Worksource, 1212 13th, Suite 101, Lubbock, TX  79401   ATTN:  Danny Soliz  806-687-5627
 7.  National Council of Negro Women, 633 Pennsylvania Ave., NW, Washington, DC  20004
8. *Texas Tech University, Dept. of Mass Comm., P. O. Box 43082, Lubbock, TX  79409   ATTN:  Dr. Marijane             Wernsman        806-742-3385
9.  *Texas Tech University Career Center, P. O. Box 45006, Lubbock, TX  79409, ATTN:  David Kraus   
         806-742-2210
10.  *Community Baptist Church, 220 MLK, Lubbock, TX  79403, ATTN: Glenda Shumate 806-747-8004
11. * TTU System Office of Community & Multicultural Affairs, P. O. Box 45045, Lubbock, TX  79409, ATTN: Cory Powell   806-742-8687
12. * Lyon's Chapel Baptist Church, 1704 E. 24th, Lubbock, TX  79404   ATTN:  Linda Holly   806-763-7561
13. *South Plains College, Placement Office, 1402 S. College, Levelland, TX 79336, ATTN: Susan Rushing   806-894-9611
14. *Angelo State University, Communications & Journalism Dept. #10895 ASU Station, 2601 W. Ave. N, San Angelo, TX  76904  ATTN:  Pat Turner  325-942-2041
15. KCBD Employee Bulletin Board, 5600 Avenue A, Lubbock, TX  79404   ATTN:  Jennifer Smith 806-744-1414
16.   Walk-in   (self referral)

ADVERTISING SOURCES (Trades, Newspapers, Associations or Websites)
17.  kcbd.com   (www.kcbd.com),  KCBD website, ATTN:  Jennifer Smith  806-744-1414
18.  Raycom Media  (www.raycommedia.com) ATTN:  Jennifer Smith   806-744-1414
19.  *South Plains College  (www.collegecentral.com/southplainscollege) 
20.   TVJobs  (www.tvjob.com)  760-754-2115
21.   KCBD On-Air Ads, 5600 Avenue A, Lubbock, TX  79404   ATTN:  Jennifer Stephenson   806-744-1414
21.   KCBD Employment Expo, 5600 Avenue A, Lubbock, TX  79404   ATTN:  Kim Owens   806-744-1414
22.  National Association of Hispanic Journalist (NAHJ), http://nahj.org 
23.  Asian American Journalist Association (AAJA), http://jobs.aaja.org 

Supplemental Outreach Activities

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s): 4/1/12 – 3/31/13

Describe Nature of Initiative:  Job Bank Postings
List every upper-level opening in a job bank or newsletter of media trade group whose membership includes substantial participation of women and minorities.

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):
During the period April 1, 2012 through March 31, 2013, KCBD listed every job opening with the following job banks CollegeCentral.com

Names of Station Personnel involved in Initiative:
Jennifer Smith, EEO Coordinator

Describe Nature of Initiative:  Internship Program
Establish an internship program designed to assist members of the community in acquiring skills needed for broadcast employment.

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):
During this period, 7 college students were involved in Internships with KCBD TV in News, Weather, and Sales departments. 

Names of Station Personnel involved in Initiative:
Benji Snead, News Director; Ruben Villarreal, Assistant News Director; John Robison, Chief Meteorologist; Diane Harlan, Local Sales Manager;;

Date(s) of Initiative Event(s): 4/1/12 – 3/31/13

Describe Nature of Initiative:  Events or Programs Relating to Career Opportunities
Participate in at least four events or programs relating to career opportunities in broadcasting sponsored by educational institutions.

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):
1. 04/25/12. Account Executive visited with the Business and Marketing class at Frenship High School.
2.  04/28/12.  Community Sales/Online Promotions did a tour of the station for Boy Scout troops.
3. 6/23/12.  Meteorologist participated in Severe Weather Awareness Event at Christian Bros Automotive.
4. 11/16/12.  Meteorologist participated in a science fair at Harwell Elementary.
5. 2/1/13.  Community Sales/Online Promotions did a tour of the station for Texas Tech University Advertising Federation.
6. 2/8/13. Community Sales/Online Promotions did a tour of the station for Southcrest Elementary.
7. 2/11/13. Community Sales/Online Promotions did a tour of the station for Cub Scouts.
8. 2/15/13. Community Sales/Online Promotions did a tour of the station for Hutch Middle School Special Education.
9. 2/16/13.  Meteorologist served pancakes at Lions' Pancake Festival.
10. 3/2/13. Meteorologist served as Severe Weather Awareness Day.
11. 3/6/13. Community Sales/Online Promotions did a tour of the station for Whiteside Elementary.
12. 3/7/13. Community Sales/Online Promotions did a tour of the station for St. Luke's Preschool.

Names of Station Personnel involved in Initiative:
Christian Rivera, Community Sales/Online Promotions, Steve Divine, Weather Meteorologist, Clay Erwin, Account Executive

Date(s) of Initiative Event(s): 4/1/12 – 3/31/13

Describe Nature of Initiative:  Job-Fair
Host at least one job fair.

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):
1.  September 15-16, 2012 KCBD hosted a virtual job fair, to assist local employers in finding qualified candidates for jobs in their companies.  The event was heavily promoted with on-air spots.  Fifteen businesses, including KCBD, participated.  Approximately 250 job seekers attended.

Names of Station Personnel involved in Initiative:
Kim Owens, Internet Sales Director, Christian Rivera, Community/Sales/Online Promotions, Lacy Norman, Internet Account Executive, Danny Kochis, Internet Director.

 
h:\human\mike\eeo\eeo public file report sample.doc