It could be a response to one of the country's biggest health concerns, child obesity, but don't expect to see Snickers and M&Ms ads targeting children by the end of the year.
The maker of the two popular candies plans to restrict advertisements geared to age 12 and younger. Master Foods says the new policy is in response to concerns by parents and consumers about good health.
The new policy also applies to Milk Way, Skittles, Starburst and Twix candies. The company says it is trying to develop a new, healthier treat that will be advertised and targeted to kids nine and older.