Severe weather season is a serious time of year for people on the South Plains, and as a local broadcaster, we treat it that way.
This past weekend we saw just how treacherous it can get when tornados ripped through Tulia displacing hundreds of folks and destroying many businesses. If you watched TV this weekend, you know what NewsChannel 11's First Alert Commitment is.
If you don't know what we do, consider this, if severe weather, especially tornadic activity, threatens anyone within our broadcast area, regular programming AND commercials will take a back seat to important life saving information.
Now I know it can be frustrating for those viewers who are in the clear, but imagine if a tornado was near your home threatening your family. Wouldn't you want to know that you could turn on the TV on and get instant information about when and where the storm is headed? That's our commitment. Not only do we invest hundreds of thousands of dollars in the latest, most advanced technology, we use it so we can predict the path of the storm to protect you and your family.
We don't wait until the storm approaches a big city, we are on the air until every viewer is out of harms way. NewsChannel 11's Chief Meteorologist John Robison and his staff don't get much rest this time of year because they understand their role in the community.
It is amazing to me that so many lives were effected by Saturday's tornados but no one was seriously hurt or killed. The folks we talked to said it was local television that gave them the warning they needed to take cover. To me, that makes every minute of interrupted programming and every dollar of lost advertising worth it.
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