Online advertising file and format specifications.
1. Accepted forms of Rich media: Flash* (.swf) format.
*Flash clickTag Variable Instructions: For Flash creative to work properly in KCBD.com's ad serving system, clients must insert the clickTag variable into the .fla file so that performance can be properly tracked. More information about clickTag can be found on Macromedia's/Adobe's website: http://www.adobe.com/resources/richmedia/tracking/designers_guide/