KCBD.com Advertising

Online advertising file and format specifications.

Ad Creative Format Ad & File Size Animation File Formats
Banner 468x60 - 20kb Yes GIF, JPG, GIF89, SWF
Mini-Skyscraper 120x240 - 15kb Yes GIF, JPG, GIF89, SWF
Story Rectangle 180x150 - 15kb Yes GIF, JPG, GIF89, SWF
Spotlight 300x150 - 25kb Yes GIF, JPG, GIF89, SWF
Leaderboard* 728x90 - 30kb Yes GIF, JPG, GIF89, SWF
Tile* 120x60 - 10kb No GIF, JPG
*Only available on streaming video player.

1. Accepted forms of Rich media: Flash* (.swf) format.

*Flash clickTag Variable Instructions: For Flash creative to work properly in KCBD.com's ad serving system, clients must insert the clickTag variable into the .fla file so that performance can be properly tracked. More information about clickTag can be found on Macromedia's/Adobe's website: http://www.adobe.com/resources/richmedia/tracking/designers_guide/

Example code:

on (release) {
if (clickTAG.substr(0,5) == "http:") { getURL(_level0.clickTAG, "_blank");

2. HTML calls to remotely hosted (3rd party) creative can be accommodated on KCBD.com for all sizes listed in the table above.