Get your guns up! Here in Lubbock, we all know what that means. It's a cheer synonymous with Texas Tech.
The university wants to make sure every Red Raider fan is a good sport, win or lose. So it's pushing these four words: honor, respect, pride and tradition as they launch the "Raider Power" campaign. And one well known Red Raider fan believes this couldn't come at a better time.
Before retiring three years ago, Keith Bearden was Tech's band director for 23 years.
"Sportsmanship has kind of slipped by the wayside over the years," said Bearden.
Bearden recalls many occasions when it happened to his band.
"It's always very embarrassing when a visiting band would come in and our student body would throw things on them, because we had that dealt to us a Colorado," said Bearden.
By no means does Bearden believe that Texas Tech is the worst, but after 23 years of traveling to every game, home or away, he believes he does know who the best is.
"I think the Nebraska fans probably are the role model for the Big 23," Bearden said.
In the long run Bearden has hope for Texas Tech and the Raider Power program.
"Tech is a classier institution than some of those places and I know that this new initiative will do some good," Bearden added.
Even after 23 years of service and having bottles thrown at him from time to time, Bearden is still very proud to call himself a Tech fan.
Texas Tech believes Raider Power will be around for years to come and they hope to see positive results within the next five years. The school stresses it's not about sports alone, but for all activities.