From Amber Alerts to the Chippendales being arrested, Lubbock has seen it's fair share of national bad press in 2007.
"As soon as this gets on, people aren't going to remember the negative things that happened, they're just going to remember the moment," said Eddie McBride with the Lubbock Chamber of Commerce.
"The 11 boys we have on the field are representing the 200,000 plus people we have here so we're excited," Western All-Stars' Coach Gerald Arredondo said.
A group of 11 and 12-year-old boys are putting Lubbock in the national spotlight.
"They don't realize what a mark they're making for Lubbock, but it's going to open up all sorts of doors for us and really get the good word out there about Lubbock," Marcy Jarrett said.
Jarrett runs the Lubbock Convention and Visitors Bureau.
"Anytime we get exposure like this, it opens all sorts of doors for our office to find ways to bring more people to town," Jarrett said.
With more people, comes more money for the town and its businesses.
"The thousands and hundreds of thousands of dollars of promo that Lubbock going to get is going to be fantastic," McBride said.
"Your city is one of eight in the country and one of 16 worldwide. You know that's almost better than a bowl game," Jarrett said.
"Win or lose, I hope they win the entire world series. It would be tremendous, but they're coming back heroes no matter what," McBride said.
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Lubbock Western All-Stars are headed to the Little League World Series in Pennsylvania. Address your email to News@kcbd.com to send them your thoughts, encouragement, and best wishes on their journey.