Homecoming weekend is expected to generate an estimated $7 million for the Lubbock economy. Hotels are nearly sold out and "Visit Lubbock" expects alumni to spend big money at local restaurants and stores this weekend.
Meanwhile, students are cheering "get your gun's up!" At the Rowdy Raider Rally, students gave away homecoming t-shirts and the homecoming king and queen candidates were announced.
Tiffany Kamuche is a member of the 2007 homecoming court. She says, this year's selection shows, "instead of just looking at race lines and put a black girl as a candidate or white girl as a candidate I think it's more about qualified candidates on the ballot."
The winners of this year's Spirit Board and Banner Competition, a new event to homecoming week, were also made known at the pep rally Friday.
Nikki Conley designed the Visions of Light Gospel Choir banner which won second place. She says they painted, "basically a sheet and we chose a theme, our Broadway play, which was The Color Purple. We painted it with acrylic paint to show of gospel choir and homecoming this year."
For this year's homecoming, Tech is on Broadway. There is a record number of groups both Greek and non-Greek groups picking a Broadway plays and incorporating them into every aspect of their celebration.
"Every signal organization drew a Broadway play, so instead of just coming up with random things that they do, everybody has play so it all goes together," Homecoming Director Kara Stringer said.
This year's homecoming events all culminate with over 60 entries in Saturday's parade.
Since Wednesday, the guys of Kappa Sigma and ladies of Pi Beta Phi have been working on their float, all in an effort to possibly win the homecoming float competition.
Kappa Sigma's Tyler Gillespie says, "This takes a lot more time than you think to stuff all this tissue paper. I think we've spent $3,000 so far and we still don't have enough tissue paper."
The parade starts at 10 a.m. Saturday. It begins at the First Baptist Church on Broadway, moving onto the Texas Tech campus by the seal at Broadway and University. It will go through campus and end at 18th and Indiana. Parking on the Texas Tech campus is free for the parade.
Kickoff for Saturday night's homecoming matchup against the Iowa State Cyclones is at 6 p.m. at Jones AT&T Stadium.