In less than twenty-four hours, Texas Tech kicks off against Texas A&M, but Lubbock businesses are already scoring big. And some of them are finding creative ways to draw in the crowds.
Drive down Broadway, just east of University, and you'll hear plenty of car horns. Drivers are honking because of a giant crab positioned in front of Red Raider Outfitter. It is a creative way to drum up support for the Red Raiders and freshman receiver Michael Crabtree.
Store owner, Steven Spiegelberg, says that the Texas A&M rivalry had folks coming in early to get their gear.
"I think there's a lot more animosity, so it started early. So we started seeing Thursday, Friday traffic on a Monday for us," said Spiegelberg. "So there's definitely a lot of school spirit."
Local restaurants are also gearing up for the big game, and hotels are almost full to capacity.
NewsChannel 11's Ben Lawson will take a closer look at how much money this weekend brings to the Hub City, tonight on NewsChannel 11 at Six.
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