After a chilly morning, the holiday shopping season is officially underway. Eager shoppers stormed retailers across the South Plain, hoping to get some of the Black Friday specials.
Freezing temperatures and snow did not keep South Plains shoppers from Black Friday sales this year.
Shopper Norma Castillo said, "My husband is off and he's going to bring me to Lubbock if the weather is bad."
Castillo, a Brownfield resident, told NewsChannel 11 she started shopping before dawn.
"This morning at five o'clock at the Wal-Mart in Brownfield," Castillo said.
While others braved the cold weather to cash in on door busters and deals at places like Best Buy and Circuit City.
Shopper Dustin Lisama said, "He went to Best Buy and we thought we were getting their early and we got there about I guess about 4:30 and that was ridiculous there was people wrapped around the whole building."
Some Lubbock retailers opened as early as four in the morning, while others opened to shoppers at six.
Shopper Lynne Beeles said, "It's a tradition and get your shopping done. You know it gets worse after lunch.
"It's been a little busier than last year. Maybe that's because we opened an hour earlier than we did last year," said Beth Bridges, Senior Marketing Manager at the South Plains Mall.
As the day went on, shoppers continued to fill their hands with shopping bags.
"The traffic is in and it appears that people are shopping and are happy to be shopping," Bridges added.
It was a day for some to start their holiday shopping. While for others, it was the beginning of the magic of Christmas and Santa Claus.
"Seeing Sant Claus, these guys here wanted to see him especially, just getting into the Christmas like spirit. It's a peaceful time of year and a great time of year," Paul Thomas said.
|2007 Holiday Helper|