Nothing can still the arm of a Salvation Army Bell Ringer, not even colder weather. Although, officials think the winter weather is to blame for a freeze in donations.
Last year's campaign raised $135,000, a total the Lubbock Chapter of the Salvation Army says they are nowhere near reaching this holiday season. As NewsChannel 11 learned, that could impact the charity well past the New Year.
After 15 years of service to the Salvation Army, volunteer Dave Frericks has bell ringing down to a tee.
"I love the Salvation Army. I've always had a soft spot for the Army," says Frericks.
It seems the ringing isn't reaching the public's ears this season.
"We're a little concerned about what it will be when we close out books this year," says Major Ernest Branscum, with the Salvation Army.
Salvation Army officials say they are nowhere near the $135,000 they raised from last year's campaign, but you still have plenty of time to donate because volunteers will continue to ring their bells through December 24th.
Another problem the army faces is a lack of bell ringing volunteers. So they are forced to pay people to ring the bells and collect donations.
"The biggest portions of workers are actually our clients. Clients that come in a lot of them need a place to stay and we say to them if you're looking for a job we've got one for you," says Major Branscum.
But the money these workers collect will hopefully help them get back on their feet.
Money raised also purchases toys for less fortunate children, pays for the annual Thanksgiving and Christmas meals, and helps keep the shelter running year round.
It's for these reasons Frericks says he will continue ringing for the next 10 to 15 years if he has it his way.
And if you don't want to get out in the cold you can donate online just click here. Be sure to click on the kettle and say you want your donation to go to the Lubbock Chapter.
If you'd like to volunteer your time as a bell ringer call 765-9434.
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