Thursday night, Texas Tech fans are rushing to get their "Gator Bowl gear" before New Year's Day when the Red Raiders will play the University of Virginia in Florida.
Around 4,100 tickets have already been sold out of Lubbock, and now fans will have something to wear too.
Red Raider Outfitter is selling several Gator Bowl t-shirts and sweatshirts, but their best seller is one that has some history.
"By far the tribute shirt with the Masked Rider making his debut in the 1954 Gator Bowl, a lot of history, that's our number one seller," said Steven Spiegelberg, owner of Red Raider Outfitter.
Spiegelberg says that's their top-selling shirt online as well as in stores.
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Gator Bowl Ticket Information