Thousands hit the mall Wednesday in search of what Santa didn't deliver.
Retailers gave their own gift of sorts Wednesday with lots of great bargains and deals to be had. And the big day after Christmas Sales were that much sweeter for those armed with newly received gift cards.
"This didn't come with all the pieces so I just came to get the extra pan," says one holiday shopper.
Some came to return, but even more came to shop.
"We're just out spending our Christmas money," says a holiday shopper.
"Shopping, spending money," says another holiday shopper.
It appears consumers weren't dishing out the green as quickly prior to Christmas Day. Shopping centers report that sales during November and December appear to be coming in just below projections. A reason local retailers hope that huge after Christmas sales will make the difference this holiday season.
"After Christmas returns have been minimal, but the sales have been wonderful. Business has been good," says Jeff Griffith, owner of Radio Lab.
Instead of cash, some shoppers are choosing to use plastic in the form of newly received gift cards.
"Those are always good that way you don't have to exchange anything, you can buy whatever you want to," says one holiday shopper.
The National Retail Federation says consumers are expected to spend a total of $26.3 billion in gift cards this holiday season. The group Shopper Trak says the week after Christmas accounts for about 16 percent of total holiday sales.
It's the wild card retail stores say might help them meet their sales goals this Christmas.
If you received a gift card you have no use for, NewsChannel 11 found a web site that allows you to swap your gift cards with others, transfer your gift cards into cash or even pay your bills. The only downside, like everything, it costs money. If you want to swap your gift card with somebody else it costs $2.
If you're interested in swapping your gift card, click here.
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