Texas Tech Director of Athletics Gerald Myers announced on Wednesday that Steve Sullivan, Associate Athletic Director for External Operations, has resigned to become the director of marketing partnerships for the Naismith Basketball Hall of Fame in Springfield, Massachusetts.
"Steve developed our first marketing program and did a tremendous job of pulling together all aspects of marketing," said Myers. "For the first time, we had media relations, ticket operations, and the Red Raider Club all working with marketing in a joint effort. Steve and his staff raised the level of the corporate partnership program, generating gross revenue dollars of $1,400,000 this year. We appreciate the work he has done and wish him well in his new position with the Naismith Hall of Fame."
Sullivan joined Texas Tech in December 1999, overseeing the first in-house marketing effort within the Red Raider athletic department and developing an external operations office. With his top priority to increase revenue, Sullivan spearheaded an aggressive marketing campaign that saw a $1 million increase in gross revenue for the athletic department through sponsorship sales. Through the efforts of his staff, combined with those of the ticket office, Texas Tech set the school's single season average attendance record for football in 2001.
"My family and I have enjoyed our experience here in Lubbock," said Sullivan. "Texas Tech has several exciting projects underway, and it's been a privilege to be a part of this expansion. I fully anticipate the growth and success to continue within the athletics department and Texas Tech. I'm looking forward to the new challenges ahead with the Naismith Basketball Hall of Fame."