The Texas primary is still three weeks away and presidential ads are now showing up on Lubbock airwaves.
It appears both Hillary Clinton and Barack Obama have set their sites on the entire state of Texas.
Clinton campaigned in El Paso Tuesday and both candidates will debate in Austin on February 21st.
But so far, only Clinton is running campaigned ads on Lubbock TV.
Two different Clinton ads began running on NewsChannel 11 Tuesday during the Oprah show. But political experts say others will soon follow Clinton's lead.
In one ad Clinton touts herself as the only candidate for president with plans to provide health care for every American.
The second ad shows a softer side of Clinton promising voters her goal to help somebody everyday.
"They're pretty much generic political ads and one of them is an issue based ad on health care which she is kind of strongly identified with and it brings our her credentials on the health care issue and the other is a more personal kind of emotional ad. It's to maybe soften her image, make her more personable," says political consultant Morris Wilkes.
Wilkes predicts democratic presidential candidate Barack Obama will also appeal to South Plains voters via television sooner than later.
"I am certain you'll probably see something of the same an issue oriented one and then more of an emotional one," says Wilkes.
Republican Presidential Candidates John McCain and Mike Huckabee might air some ads as well.
"I would suspect you would see some political ads from republican its going to depend on what their resources are, what their polling information is showing," says Wilkes.
Wilkes says the Clinton ads are just the beginning of a Texas size showdown and the candidates will continue to fire out more ads until voters hit the polls on Tuesday, March 4th.
"Here is the second largest state, lots of delegates to be won Texans are going to get to have a voice and a choice for the first time in a long time,"says Wilkes.
Wilkes also says as it gets closer to the primary, the candidates will probably begin to make Texas specific ads where they start adding the words "Texas" and "Texans."
Just a reminder early voting begins February 19th and the primary is Tuesday, March 4th. Either way the most important thing you can do is get out and vote.
Former Congressman Charlie Stenholm Endorses Hillary Clinton